Acacia Paisajismo is Agustina D'Innocenzo's landscaping studio in Greater Mendoza. She designs gardens, executes turnkey projects, provides maintenance, and sells sod.
A business like this lives off its photos. A finished garden convinces more than any text ever could. But the photos were on Instagram, mixed in with the rest of the feed and getting lost as time went by.
When the business isn't just one thing
Acacia doesn't sell just one thing. It designs projects, executes builds, maintains gardens, sells products, and teaches courses. Each of those lines speaks to a different person: whoever wants to redo their backyard isn't the same person looking for an online course.
Cramming all of that into a single page is the classic mistake. The visitor comes in looking for one thing and has to wade through three others that don't interest them.
What we built
- One page per business line: projects, shop, courses, and contact, each with its own path, and a homepage that steers visitors toward the right one.
- The project portfolio with real photos of finished gardens, the studio's strongest sales argument.
- A shop for the products that sell themselves: sod, plants, pots.
- The courses with their own dedicated space, for the audience that isn't looking to hire but to learn.
- A contact page with FAQs, answering questions before the client has to ask the same one for the tenth time.
The detail that mattered
Agustina had her own watercolor illustrations. Instead of using generic icons, we worked them into the design as section backgrounds.
It's a small detail, and that's exactly the point: a landscaping studio sells taste and aesthetic judgment. If its website looks like any other template, it's contradicting what it sells.
The result
Acacia now has its work published, organized by business line, in a space of its own that doesn't depend on any social network's algorithm.
Does your work sell by being shown, and is it only on Instagram? Get in touch.