The software you are missing.
Live in weeks.
Online stores, management systems and AI automation for small and mid-sized businesses. Scope and price locked before we start, and the solution in production in 2 to 6 weeks.
More than 12 companies already run on software built by RUBRA
+29
New projects this year
2–6
Weeks to build
USD 1,000
Starting at
Trusted by
Companies already running on software built by RUBRA.
Delivered work
Real screens from systems and sites running today at Argentine companies.
What we build
Custom software.
And automation that runs itself.
Online stores
Ecommerce and wholesale portals with catalog, orders and payments. Your team manages products and prices without calling anyone.
Management systems
Customers, billing, stock, orders. The system your operation needs, built around how you work, not the other way around.
AI automation
The repetitive tasks a person does today, done by an agent: loading data, answering queries, cross-checking information, sending alerts.
Online stores
Ecommerce and wholesale portals with catalog, orders and payments. Your team manages products and prices without calling anyone.
Management systems
Customers, billing, stock, orders. The system your operation needs, built around how you work, not the other way around.
AI automation
The repetitive tasks a person does today, done by an agent: loading data, answering queries, cross-checking information, sending alerts.
What we build
Real case studies,
in production.
Most companies don’t need more software.
They need the piece that’s missing, actually working, without depending on anyone to use it.
How we work
Clear scope. Transparent price.
No surprises.
Scope and price
Before writing a line of code, we define exactly what gets built, in how long, and at what price, starting at USD 1,000. That number doesn’t change halfway through.
Build
We work in deliverable phases, not one single delivery at the end. You see real progress, not a presentation of what we’re going to do.
In production
We hand off what was built, actually working and in your team’s hands. We stay available for the next phase whenever you need it.
Who we are
One person in charge.
A full team behind.
RUBRA is a small studio on purpose. Ruperto Bravo leads every project and answers for the result; each area of the work has its own specialist and nothing ships without his approval.
Ruperto Bravo
Founder · Direction and product
Defines the scope, approves every delivery, and stands behind every important decision, from start to finish.
Customer support
Answers your questions on WhatsApp right away and hands anything that needs a decision to Ruperto.
Product
Gathers what you need and turns it into a closed scope with a fixed price.
Engineering
Online stores, management systems and integrations, in custom code ready for production.
Automation
Connects your tools (CRM, WhatsApp, email) and automates the repetitive work.
Infrastructure
Ships, monitors and keeps everything running once it is in production.
Design
Clear interfaces that fit each company’s identity.
Quality
Checks every delivery against standards before it reaches your hands.
Marketing
Content, social and campaigns so what was built has people to use it.
Operations
Proposals, reports and a record of every project, always up to date.
Every delivery goes through Ruperto before it reaches your hands.
What they say
In their own words.
We sped up processes that used to take us hours. The difference showed from day one.
What impressed me was how well they listened, Rubra quickly understood what I needed.
More than a software vendor, we found a technology partner that understands our business.
Fast, professional, with a huge capacity to simplify complex processes.
We sped up processes that used to take us hours. The difference showed from day one.
What impressed me was how well they listened, Rubra quickly understood what I needed.
More than a software vendor, we found a technology partner that understands our business.
Fast, professional, with a huge capacity to simplify complex processes.
Frequently asked questions
What everyone
asks.
Starting at USD 1,000. Scope and price are locked in the proposal before we write a single line of code, so that number doesn’t change halfway through.
It depends on the scope: we work in deliverable phases, not a single delivery at the end. The timeline is defined together with the price in the proposal.
AI speeds up writing code, but architecture decisions, security and QA are handled directly by Ruperto. What gets delivered has been reviewed, it’s not the first thing a model generated.
We stay available for the next phase. Hosting runs about USD 25/month, with optional support starting at USD 75/month if you’d rather not maintain it yourself.
Yes, 100%. There’s no dependency on our platform and no usage licenses: the repository and the project are in your name.
Yes. We work remotely with companies and founders across all of Latin America.
Next step
Tell us what you need to build.
Tell us what you need to build or which process is eating up your day. The first step is a free, no-commitment diagnosis.
Live session
Free diagnosis
A 30-minute session to map out your operation’s bottlenecks and design a concrete action plan.
Book a meeting →