Desquiciado Wines is a winery in Mendoza that sells to wine shops and distributors across the country. It doesn't sell to end consumers: it sells by the case, with different prices per customer, and ships via freight carriers.
All of that was handled through WhatsApp and phone calls. The salesperson took the order, wrote it down, passed it on to the winery, the winery coordinated the shipment, and the customer called two days later to find out where their delivery was.
Why B2B is different
A regular online store doesn't work for this. A wholesale buyer isn't browsing a catalog for inspiration: they know exactly what they want, how much they usually buy, and at what price. Their price, which isn't the same as the customer's next door.
A B2B portal has to solve that: per-customer price lists, purchase by the case, and a short path between "I need to restock" and "order confirmed."
What we built
- A private portal per customer: each wine shop logs in and sees its own price list, not a generic catalog.
- Orders in minutes: build the order, confirm it, and it's recorded with its delivery note. No calls, no waiting for someone to pick up.
- Integration with the logistics carrier: the system hands off the shipment to the carrier and automatically tracks the delivery status, updating it every half hour.
- The customer finds out on their own: whenever the order changes status (in preparation, shipped, in transit, delivered) they get an email. No more calls asking "where's my order?"
- Sales rep commissions, calculated by the system and visible on their dashboard.
- PDF delivery notes generated automatically, ready to download.
What actually got automated
The visible part is the portal. The part that changes day-to-day work is behind the scenes: shipment tracking syncs automatically with the carrier, and every status change triggers the customer notification without anyone writing a message.
That's the work that disappears: not taking the order, but answering the same question twenty times a day.
Where it stands today
The portal is built and tested end to end, with the logistics integration in place. Desquiciado goes live with its customers in the coming weeks.
What changes when it launches isn't just order-taking: a whole wholesale sales channel starts running without depending on someone being available to answer.
Do you sell to businesses and still take orders by hand? Get in touch.