A paint store with five branches in La Rioja, Argentina. A business that works, with customers who keep coming back and a team that knows the trade inside out.
But every sale went through the counter or WhatsApp. The catalog lived in the salespeople's heads. And a customer who wanted to know if a product was in stock, which brand, and at what price, had to call or go all the way to the store.
Starting point
The goal wasn't "having a website." It was for the business to be able to show its full catalog, take orders online, and manage all of it without depending on anyone technical.
That last part is what's almost always missing. Many businesses have a website they can't touch: changing a price means calling whoever built it. That's not a tool, it's a dependency.
What we built
- A complete online store, with the catalog organized by category, variants by color and size, and search.
- An admin panel of their own: the team adds products, changes prices, and uploads images through a visual editor, without touching code and without calling anyone.
- Frictionless online orders: the customer builds their order and confirms it without creating an account. The business receives it via an automatic email and manages it from its orders panel.
- All five branches integrated, with their addresses and contact info, so the customer can choose where to pick up.
- Online payments: the customer pays when confirming the order. Stock is held while the payment clears, and released only if it never does.
- Shipping costs calculated automatically: the site quotes freight using each product's real weight and dimensions against the customer's address. Nobody works it out by hand.
How we worked
With our usual method: fixed scope, fixed price, and the project split into phases. Phase 1 was built, deployed to production, and delivered working. Phase 2, with online payments and shipping quotes, came later: once the business was already selling and knew what it needed.
Working in phases isn't a commercial detail. It's what lets a business bring in technology without betting everything up front: each phase delivers something that works, and the next one only gets paid for if it makes sense.
The result
Today the store is live in production, takes payments, quotes its own shipping, and the team manages the entire catalog (products, prices, images) without depending on anyone.
From selling only over the counter and WhatsApp, to having the catalog open 24 hours a day, with orders arriving paid for and already quoted for shipping. Without changing how the team works: the tool adapted to the business, not the other way around.
Does your business need something like this? Get in touch.