A company that manufactures and sells glass containers for wineries and beverage brands. It doesn't sell a bottle: it sells a format, a weight, a capacity, and a color that have to match what the brand envisions for its product.
Its catalog has dozens of models. Every inquiry started with an email back-and-forth: which bottle, what dimensions, is there a technical drawing, how much does it cost. The catalog knowledge lived in the sales team's heads.
The problem with selling technical products
When what you sell has a spec sheet, the customer doesn't buy from a photo. They need the exact data: capacity, height, diameter, neck type, weight. And they need the technical drawing to hand off to their designer or their bottling line.
Without that published, every inquiry ties up a person. With it published, the customer moves forward on their own until the moment a conversation is actually needed: the quote.
What we built
- The full catalog online, with more than sixty models loaded, their real photos, and their spec sheet.
- Filters by category and material, to get to the right model without browsing the entire catalog.
- Downloadable technical drawing on every product. The data the customer used to request by email, now they get it themselves.
- Multi-select quote requests: the customer selects several bottles while browsing and requests a price for all of them together. The inquiry reaches the team already organized, with the models identified.
- An in-house content manager so the company and its photo agency can upload products and images without depending on us.
The design decision
Glass packaging is an aesthetic product: the brand chooses it, in part, because they like how it looks. The site was built clean, airy, and minimalist, so the product photos would take full center stage.
It's the opposite of an industrial catalog packed with tables. Here the product is what you look at, and the technical data is a click away when you need it.
The result
The catalog is live in production and inquiries arrive already identified, with the models already chosen. The sales team stopped explaining the catalog and started doing what matters: quoting.
Do you sell products with spec sheets and still answer the same questions by email? Get in touch.